Automotive shoppers are 71% more likely to be influenced by digital advertising across multiple retail categories than the average consumer.
MAKE SURE YOUR CONTENT GETS SEEN!
The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages linked from other search engine indexed pages do not need to be submitted because they are found automatically.
The importance of SEO in an industry has driven us to finding the most effective way of making your brand found. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. The engines by themselves have no formulas to gauge the quality of content on the web. Instead, search technology relies on the metrics of relevance and importance, and they measure those metrics by tracking what people do: what they discover, react, comment, and link to. So, you can’t just build a perfect website and write great content; you also have to get that content shared and talked about.
An effective SEO campaign is KEY!
1) Start a pay-per-click campaign. This is important because it doesn’t matter how much traffic you’re generating. All that matters is how much money you are making. If you can’t convert your traffic into customers, you won’t be doing SEO for long as it will be too expensive of an endeavor.
2) Build links. We find that most of the website providers in the industry do this well; though we have our favorites. When building links, you should ideally point them to internal pages highly related to the keywords you are working with. Sending someone to a vehicle page on your site from a keyword of dog food just doesn't make sense to a computer. At PAS, we monitor your SEO to ensure all link-building is relevant to the keywords your consumers are using.
3) Social media is powerful. It will always be one of the top 10 traffic sources for any business. Utilizing a highly effective Facebook page allows your target market to engage with your brand and products daily. If you aren't on Facebook, you're missing out no matter your industry. Facebook 'likes' also serve as social signals within search engine algorithms and help boost your site rankings.
Ready to launch a campaign?
We would love to chat! Give us a call at 888-613-6733